Synthetic data
All sessions

s-2083

Simulated shopper

Oct 27, 2026, 10:17 PM UTC · desktop · email · Lumen 400 Headlamp · 11 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 344sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 57%
  4. 41m 04sImage 1 · Lumen 400Viewed a product imageNo clear doubt 72%
  5. 51m 27sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 90%
  6. 61m 40sViewed Ridgeback 48LViewed a product pageSuitability 82%
  7. 72m 09sSearch “waterproof jacket”Searched for a use-case or specSuitability 99%
  8. 82m 39sOpened reviews · Ridgeback 48LOpened reviewsSuitability >99%
  9. 93m 13sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 103m 26sAdded to cart · Lumen 400Added to cartSuitability >99%
  11. 3m 46sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.