Synthetic data
All sessions

s-2084

Simulated shopper

Oct 23, 2026, 8:23 PM UTC · mobile · email · Talus Trail Runner · 7 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 252sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 06sExpanded shipping · Talus TrailExpanded shipping infoDelivery 46%
  4. 41m 36sAdded to cart · Talus TrailAdded to cartDelivery 46%
  5. 52m 00sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 83%
  6. 62m 38sViewed Cairn LowViewed a product page · Switched to a similar productDelivery 47%
  7. 2m 44sLeft the store

Final guess

Delivery47%
Fit
1%
Suitability
1%
Durability
1%
Value
13%
Delivery
47%
Choice
23%
No clear doubt
14%
Why deliveryhow much likelier
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.