Synthetic data
All sessions

s-2087

Simulated shopper

Oct 21, 2026, 4:09 PM UTC · desktop · search ads · Ridgeback 38L Pack · 19 actions

abandonedcart $518

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Squall ProViewed a product pageChoice 29%
  2. 21m 04sBrowsed catalogBrowsed the catalogValue 34%
  3. 31m 33sSorted: price ascSorted by lowest priceValue 76%
  4. 41m 57sAdded to cart · Squall ProAdded to cartValue 76%
  5. 52m 33sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 96%
  6. 62m 40sPromo field focusedClicked into the promo-code fieldValue >99%
  7. 72m 53sExpanded shipping · Squall ProExpanded shipping infoValue 97%
  8. 83m 00sViewed Emberline 20°FViewed a product pageValue 97%
  9. 93m 40sViewed Ridgeback 38LViewed a product pageValue 97%
  10. 103m 51sAdded to cart · Ridgeback 38LAdded to cartValue 97%
  11. 114m 09sViewed cartViewed cart (saw shipping cost)Value 98%
  12. 124m 23sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 134m 34sImage 1 · Ridgeback 38LViewed a product imageValue >99%
  14. 144m 56sBrowsed catalogBrowsed the catalogValue >99%
  15. 155m 36sSorted: price ascSorted by lowest priceValue >99%
  16. 166m 12sSearch “sale”Searched for deals / priceValue >99%
  17. 176m 21sOpened reviews · Ridgeback 38LOpened reviewsValue >99%
  18. 186m 41sReviews filtered: valueFiltered reviews by valueValue >99%
  19. 6m 47sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Sorted by lowest price ×28.4×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.