Synthetic data
All sessions

s-2088

Simulated shopper

Oct 24, 2026, 9:46 AM UTC · mobile · organic · Emberline 20°F Down Bag · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 227sExpanded specs · Emberline 20°FExpanded technical specsSuitability 67%
  3. 31m 02sImage 1 · Emberline 20°FViewed a product imageSuitability 65%
  4. 41m 38sOpened reviews · Emberline 20°FOpened reviewsSuitability 85%
  5. 52m 16sReviews filtered: fitFiltered reviews by fitSuitability 54%
  6. 62m 36sOpened reviews · Emberline 20°FOpened reviewsSuitability 58%
  7. 73m 15sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 94%
  8. 83m 19sImage 2 · Emberline 20°FViewed a product imageFit 94%
  9. 93m 40sSize guide · Emberline 20°FOpened the size guideFit 99%
  10. 103m 59sSize guide · Emberline 20°FRe-opened the size guideFit >99%
  11. 4m 10sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Re-opened the size guide90.5×
  • Opened the size guide8.4×
  • Opened reviews ×21.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.