Synthetic data
All sessions

s-2089

Simulated shopper

Oct 24, 2026, 5:51 PM UTC · desktop · search ads · Ridgeback 38L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 21m 00sExpanded returns · Ridgeback 38LExpanded returns policyFit 40%
  3. 31m 25sExpanded warranty · Ridgeback 38LExpanded warrantyDurability 49%
  4. 41m 50sOpened reviews · Ridgeback 38LOpened reviewsDurability 70%
  5. 52m 12sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability >99%
  6. 62m 28sOpened reviews · Ridgeback 38LOpened reviewsDurability >99%
  7. 72m 52sExpanded warranty · Ridgeback 38LExpanded warrantyDurability >99%
  8. 83m 25sExpanded returns · Ridgeback 38LExpanded returns policyDurability >99%
  9. 3m 42sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Filtered reviews by durability95.7×
  • Opened reviews ×21.8×
  • Expanded returns policy ×21.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.