Synthetic data
All sessions

s-2090

Simulated shopper

Oct 28, 2026, 10:39 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 237sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 356sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 41m 11sReviews filtered: fitFiltered reviews by fitFit 93%
  5. 51m 25sImage 1 · Cairn MidViewed a product imageFit 94%
  6. 61m 34sImage 2 · Cairn MidViewed a product imageFit 95%
  7. 72m 12sSize 10.5 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit >99%
  8. 82m 35sSearch “boot sizing”Searched for sizing / fitFit >99%
  9. 92m 42sBrowsed catalogBrowsed the catalogFit >99%
  10. 102m 57sSearch “headlamp”Searched the catalogFit >99%
  11. 113m 27sSize 11 · Cairn MidChanged size selectionFit >99%
  12. 3m 37sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.