Synthetic data
All sessions

s-2091

Simulated shopper

Oct 23, 2026, 10:17 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 15 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 211sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 325sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 453sReviews filtered: valueFiltered reviews by valueValue 87%
  5. 51m 03sAdded to cart · Cairn LowAdded to cartValue 87%
  6. 61m 21sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 97%
  7. 71m 39sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 82m 09sBrowsed catalogBrowsed the catalogValue >99%
  9. 92m 30sSorted: price ascSorted by lowest priceValue >99%
  10. 102m 46sCompare + Cairn LowAdded a product to compareValue >99%
  11. 113m 23sCompare + Talus TrailAdded a product to compareValue >99%
  12. 123m 57sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 134m 11sOpened reviews · Cairn LowOpened reviewsValue >99%
  14. 144m 26sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 4m 55sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.