Synthetic data
All sessions

s-2092

Simulated shopper

Oct 24, 2026, 6:03 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 16 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 65%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 231sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 01sAdded to cart · Cairn MidAdded to cartNo clear doubt 39%
  4. 41m 08sViewed cartViewed cart (saw shipping cost)Delivery 30%
  5. 51m 26sViewed cartViewed cart (saw shipping cost)Value 49%
  6. 61m 59sExpanded returns · Cairn MidExpanded returns policy→ the store shows Delivery Promise hereDelivery 76%
  7. 72m 20sExpanded shipping · Cairn MidExpanded shipping infoDelivery 98%
  8. 82m 33sImage 1 · Cairn MidViewed a product imageDelivery 97%
  9. 93m 09sCheckout startedStarted checkoutDelivery 97%
  10. 103m 23sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  11. 113m 33sDelivery check · ZIP 70172Checked delivery date by ZIPDelivery >99%
  12. 123m 41sDelivery check · ZIP 91448Checked delivery date by ZIPDelivery >99%
  13. 134m 04sDelivery check · ZIP 44728Checked delivery date by ZIPDelivery >99%
  14. 144m 12sViewed cartViewed cart (saw shipping cost)Delivery >99%
  15. 154m 22sCheckout startedStarted checkoutDelivery >99%
  16. 4m 32sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×321.1×
  • Expanded shipping info ×213.0×
  • Viewed cart (saw shipping cost) ×32.5×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.