Synthetic data
All sessions

s-2095

Simulated shopper

Oct 25, 2026, 4:57 AM UTC · mobile · email · Ridgeback 48L Pack · 17 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 57%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 256sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 31m 07sExpanded warranty · Ridgeback 48LExpanded warrantyNo clear doubt 54%
  4. 41m 43sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 73%
  5. 51m 49sOpened reviews · Ridgeback 48LOpened reviewsNo clear doubt 42%
  6. 61m 54sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
  7. 72m 30sOpened reviews · Ridgeback 48LOpened reviewsDurability >99%
  8. 82m 47sExpanded returns · Ridgeback 48LExpanded returns policyDurability >99%
  9. 93m 21sSearch “headlamp”Searched the catalogDurability >99%
  10. 103m 33sExpanded warranty · Ridgeback 48LExpanded warrantyDurability >99%
  11. 113m 44sOpened reviews · Ridgeback 48LOpened reviewsDurability >99%
  12. 123m 49sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 134m 12sViewed Ridgeback 38LViewed a product page · Switched to a similar productDurability >99%
  14. 144m 42sAdded to cart · Ridgeback 48LAdded to cartDurability >99%
  15. 155m 10sViewed cartViewed cart (saw shipping cost)Durability >99%
  16. 165m 40sCheckout startedStarted checkoutDurability >99%
  17. 6m 01sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×215.6×
  • Opened reviews ×31.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.