All sessions
s-2098
Simulated shopperOct 29, 2026, 8:28 PM UTC · desktop · paid social · Lumen 400 Headlamp · 13 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 9 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 115sViewed Lumen 400Viewed a product pageNo clear doubt 36%
- 227sExpanded materials · Lumen 400Expanded materialsNo clear doubt 36%
- 350sBrowsed catalogBrowsed the catalogNo clear doubt 59%
- 41m 21sExpanded materials · Lumen 400Expanded materialsDurability 52%
- 51m 27sImage 1 · Lumen 400Viewed a product imageNo clear doubt 55%
- 61m 33sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 54%
- 71m 59sImage 2 · Lumen 400Viewed a product imageNo clear doubt 67%
- 82m 29sExpanded specs · Lumen 400Expanded technical specsSuitability 59%
- 93m 02sExpanded materials · Lumen 400Expanded materials→ the store shows Built-For Answer hereSuitability 67%
- 103m 20sBrowsed catalogBrowsed the catalogNo clear doubt 53%
- 113m 50sExpanded specs · Lumen 400Expanded technical specsSuitability 75%
- 124m 15sImage 3 · Lumen 400Viewed a product imageSuitability 65%
- 4m 43sLeft the store
Final guess
Suitability65%
Fit
<1%
Suitability
65%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
35%
Why suitabilityhow much likelier
- Expanded technical specs ×36.9×
- Expanded materials ×31.5×
- Viewed a product image ×31.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- Suitabilityexit survey · held out (test)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.