Synthetic data
All sessions

s-2100

Simulated shopper

Oct 20, 2026, 1:03 AM UTC · mobile · paid social · Driftwood 2P Tent · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 252sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 06sDelivery check · ZIP 47787Checked delivery date by ZIPDelivery 81%
  4. 1m 30sLeft the store

Final guess

Delivery81%
Fit
<1%
Suitability
1%
Durability
1%
Value
1%
Delivery
81%
Choice
<1%
No clear doubt
16%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.