Synthetic data
All sessions

s-2101

Simulated shopper

Oct 31, 2026, 7:12 AM UTC · desktop · search ads · Ridgeback 48L Pack · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 21m 06sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeFit 69%
  3. 31m 46sSize guide · Ridgeback 48LOpened the size guide→ the store shows Fit Confidence hereFit 94%
  4. 41m 51sOpened reviews · Ridgeback 48LOpened reviewsFit 97%
  5. 52m 13sReviews filtered: fitFiltered reviews by fitFit >99%
  6. 62m 25sSize M/L · 18–21 in torso · Ridgeback 48Lno clueFit >99%
  7. 72m 31sExpanded shipping · Ridgeback 48LExpanded shipping infoFit >99%
  8. 2m 39sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.