Synthetic data
All sessions

s-2104

Simulated shopper

Oct 26, 2026, 2:41 PM UTC · mobile · organic · Lumen 400 Headlamp · 16 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 57%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 03sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 29sExpanded materials · Lumen 400Expanded materialsNo clear doubt 59%
  4. 41m 51sImage 1 · Lumen 400Viewed a product imageNo clear doubt 76%
  5. 52m 29sSearch “winter hiking boots”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 76%
  6. 62m 51sExpanded specs · Lumen 400Expanded technical specsSuitability 93%
  7. 73m 28sImage 2 · Lumen 400Viewed a product imageSuitability 90%
  8. 83m 45sOpened reviews · Lumen 400Opened reviewsSuitability 97%
  9. 94m 13sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 104m 42sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  11. 115m 02sOpened reviews · Lumen 400Opened reviewsSuitability >99%
  12. 125m 23sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 135m 52sAdded to cart · Lumen 400Added to cartSuitability >99%
  14. 145m 58sViewed cartViewed cart (saw shipping cost)Suitability >99%
  15. 156m 09sCheckout startedStarted checkoutSuitability >99%
  16. 6m 20sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.