All sessions
s-2106
Simulated shopperOct 21, 2026, 8:41 PM UTC · mobile · search ads · Merino 200 Base Layer Crew · 4 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 9%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 117sViewed Merino 200Viewed a product pageFit 22%
- 233sViewed Ridgeback 38LViewed a product pageNo clear doubt 32%
- 31m 01sBrowsed catalogBrowsed the catalogNo clear doubt 52%
- 1m 19sLeft the store
Final guess
No clear doubt52%
Fit
11%
Suitability
4%
Durability
10%
Value
14%
Delivery
6%
Choice
4%
No clear doubt
52%
Why no clear doubthow much likelier
- Viewed a product page ×21.7×
- Browsed the catalog2.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.