Synthetic data
All sessions

s-2107

Simulated shopper

Nov 2, 2026, 12:24 AM UTC · mobile · paid social · Talus Trail Runner · 10 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Talus TrailViewed a product pageChoice 23%
  2. 255sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 31m 23sOpened comparisonOpened the comparisonChoice 85%
  4. 41m 32sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice >99%
  5. 52m 11sOpened comparisonOpened the comparisonChoice >99%
  6. 62m 34sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  7. 72m 51sAdded to cart · Talus TrailAdded to cartChoice >99%
  8. 83m 16sViewed cartViewed cart (saw shipping cost)Choice >99%
  9. 93m 33sCheckout startedStarted checkoutChoice >99%
  10. 3m 46sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.