Synthetic data
All sessions

s-2108

Simulated shopper

Oct 22, 2026, 8:22 AM UTC · desktop · organic · Emberline 20°F Down Bag · 16 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 59%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 241sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 31m 09sExpanded specs · Emberline 20°FExpanded technical specsSuitability 84%
  4. 41m 22sSize Long · to 6 ft 6 in · Emberline 20°FSelected a size→ the store shows Built-For Answer hereSuitability 64%
  5. 51m 44sExpanded specs · Emberline 20°FExpanded technical specsSuitability 94%
  6. 62m 09sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  7. 72m 22sImage 1 · Emberline 20°FViewed a product imageSuitability >99%
  8. 82m 44sCompare + Emberline 20°FAdded a product to compareSuitability >99%
  9. 93m 16sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  10. 103m 26sReviews filtered: valueFiltered reviews by valueSuitability >99%
  11. 113m 41sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  12. 123m 53sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  13. 134m 12sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  14. 144m 28sViewed cartViewed cart (saw shipping cost)Suitability >99%
  15. 154m 38sCheckout startedStarted checkoutSuitability >99%
  16. 5m 08sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×31.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.