Synthetic data
All sessions

s-2109

Simulated shopper

Oct 25, 2026, 7:29 PM UTC · mobile · organic · Emberline 20°F Down Bag · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 242sExpanded materials · Emberline 20°FExpanded materialsSuitability 35%
  3. 356sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 93%
  4. 41m 21sOpened reviews · Emberline 20°FOpened reviewsSuitability 95%
  5. 1m 25sLeft the store

Final guess

Suitability95%
Fit
<1%
Suitability
95%
Durability
3%
Value
1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.