Synthetic data
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s-2111

Simulated shopper

Oct 31, 2026, 3:00 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Cairn LowViewed a product pageChoice 31%
  2. 240sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 31m 01sOpened reviews · Cairn LowOpened reviewsFit 34%
  4. 41m 34sReviews filtered: fitFiltered reviews by fitFit 92%
  5. 51m 48sOpened reviews · Cairn LowOpened reviewsFit 92%
  6. 62m 22sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  7. 72m 26sExpanded returns · Cairn LowExpanded returns policyFit >99%
  8. 82m 57sOpened reviews · Cairn LowOpened reviewsFit >99%
  9. 93m 06sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 103m 40sOpened reviews · Cairn LowOpened reviewsFit >99%
  11. 113m 47sViewed Ridgeback 48LViewed a product pageFit >99%
  12. 124m 23sSearch “boot sizing”Searched for sizing / fitFit >99%
  13. 134m 48sImage 1 · Ridgeback 48LViewed a product imageFit >99%
  14. 5m 16sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Searched for sizing / fit9.3×
  • Opened reviews ×51.4×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.