Synthetic data
All sessions

s-2113

Simulated shopper

Oct 21, 2026, 5:35 PM UTC · mobile · paid social · Driftwood 2P Tent · 7 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 251sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 81%
  3. 31m 07sOpened reviews · Driftwood 2POpened reviewsDelivery 81%
  4. 41m 11sAdded to cart · Driftwood 2PAdded to cartDelivery 81%
  5. 51m 47sBrowsed catalogBrowsed the catalogDelivery 77%
  6. 62m 26sSorted: featuredRe-sorted the catalogDelivery 68%
  7. 2m 43sLeft the store

Final guess

Delivery68%
Fit
<1%
Suitability
2%
Durability
2%
Value
1%
Delivery
68%
Choice
<1%
No clear doubt
27%
Why deliveryhow much likelier
  • Expanded shipping info13.0×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.