Synthetic data
All sessions

s-2114

Simulated shopper

Oct 21, 2026, 7:55 PM UTC · mobile · email · Cairn Low Hiking Shoe · 12 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Cairn LowViewed a product pageChoice 31%
  2. 230sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 31m 01sExpanded materials · Cairn LowExpanded materialsNo clear doubt 44%
  4. 41m 08sAdded to cart · Cairn LowAdded to cartNo clear doubt 44%
  5. 51m 44sViewed cartViewed cart (saw shipping cost)Durability 35%
  6. 61m 53sImage 2 · Cairn LowViewed a product imageNo clear doubt 37%
  7. 72m 16sExpanded shipping · Cairn LowExpanded shipping infoNo clear doubt 44%
  8. 82m 53sExpanded shipping · Cairn LowExpanded shipping info→ the store shows Delivery Promise hereDelivery 76%
  9. 93m 30sViewed Cairn MidViewed a product page · Switched to a similar productDelivery 48%
  10. 104m 03sDelivery check · ZIP 61526Checked delivery date by ZIPDelivery 91%
  11. 114m 13sDelivery check · ZIP 64304Checked delivery date by ZIPDelivery 99%
  12. 4m 28sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info ×213.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.