Synthetic data
All sessions

s-2115

Simulated shopper

Oct 25, 2026, 7:44 AM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 20 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 225sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 03sAdded to cart · Cairn MidAdded to cartNo clear doubt 39%
  4. 41m 19sViewed cartViewed cart (saw shipping cost)Delivery 30%
  5. 51m 38sRemoved from cart · Cairn MidRemoved from cart→ the store shows Value Breakdown hereValue 93%
  6. 61m 53sImage 1 · Cairn MidViewed a product imageValue 88%
  7. 72m 11sOpened reviews · Cairn MidOpened reviewsValue 89%
  8. 82m 16sCompare + Cairn MidAdded a product to compareValue 96%
  9. 92m 32sCompare + Talus TrailAdded a product to compareValue 91%
  10. 103m 04sExpanded specs · Cairn MidExpanded technical specsValue 70%
  11. 113m 08sSearch “sale”Searched for deals / priceValue 99%
  12. 123m 48sOpened reviews · Cairn MidOpened reviewsValue 99%
  13. 134m 21sViewed Cairn LowViewed a product page · Switched to a similar productValue 98%
  14. 144m 24sBrowsed catalogBrowsed the catalogValue 99%
  15. 155m 00sSorted: price ascSorted by lowest priceValue >99%
  16. 165m 26sAdded to cart · Cairn LowAdded to cartValue >99%
  17. 175m 37sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 185m 51sPromo field focusedClicked into the promo-code fieldValue >99%
  19. 196m 03sViewed Talus TrailViewed a product page · Switched to a similar productValue >99%
  20. 6m 19sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.