All sessions
s-2116
Simulated shopperOct 30, 2026, 2:52 AM UTC · desktop · organic · Emberline 20°F Down Bag · 12 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 22%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 124sSearch “jacket”Searched the catalogNo clear doubt 32%
- 259sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
- 31m 30sExpanded specs · Emberline 20°FExpanded technical specsSuitability 50%
- 42m 09sSearch “20 degree sleeping bag”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 97%
- 52m 43sOpened reviews · Emberline 20°FOpened reviewsSuitability 99%
- 62m 49sOpened reviews · Emberline 20°FOpened reviewsSuitability 99%
- 73m 19sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
- 83m 49sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
- 94m 19sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
- 104m 29sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
- 114m 57sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
- 5m 25sLeft the store
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Expanded technical specs ×46.9×
- Filtered reviews by performance73.8×
- Searched for a use-case or spec17.5×
- Opened reviews ×31.7×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.