Synthetic data
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s-2117

Simulated shopper

Oct 21, 2026, 5:07 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 246sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 08sSize guide · Cairn LowOpened the size guideFit 46%
  4. 41m 33sImage 1 · Cairn LowViewed a product imageNo clear doubt 48%
  5. 1m 43sLeft the store

Final guess

No clear doubt48%
Fit
39%
Suitability
2%
Durability
1%
Value
2%
Delivery
1%
Choice
6%
No clear doubt
48%
Why no clear doubthow much likelier
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.