Synthetic data
All sessions

s-2118

Simulated shopper

Oct 27, 2026, 12:12 PM UTC · mobile · search ads · Emberline 20°F Down Bag · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 21m 10sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 34sOpened reviews · Emberline 20°FOpened reviewsSuitability 31%
  4. 41m 41sSize guide · Emberline 20°FOpened the size guideFit 57%
  5. 52m 19sOpened reviews · Emberline 20°FOpened reviewsFit 66%
  6. 62m 56sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 98%
  7. 73m 14sSize guide · Emberline 20°FRe-opened the size guideFit >99%
  8. 83m 33sOpened reviews · Emberline 20°FOpened reviewsFit >99%
  9. 93m 40sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 4m 01sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Re-opened the size guide90.5×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.