Synthetic data
All sessions

s-2119

Simulated shopper

Oct 26, 2026, 4:00 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 09sOpened reviews · Cairn LowOpened reviewsValue 25%
  4. 41m 36sReviews filtered: valueFiltered reviews by valueValue 87%
  5. 52m 06sSearch “sale”Searched for deals / price→ the store shows Value Breakdown hereValue >99%
  6. 62m 29sBrowsed catalogBrowsed the catalogValue >99%
  7. 72m 49sSorted: price ascSorted by lowest priceValue >99%
  8. 83m 22sViewed Lumen 400Viewed a product pageValue >99%
  9. 3m 29sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.