Synthetic data
All sessions

s-2120

Simulated shopper

Oct 29, 2026, 5:52 AM UTC · desktop · organic · Ridgeback 38L Pack · 11 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 07sViewed Ridgeback 38LViewed a product pageNo clear doubt 39%
  3. 31m 13sSize M/L · 18–21 in torso · Ridgeback 38LSelected a sizeFit 59%
  4. 41m 30sOpened reviews · Ridgeback 38LOpened reviewsFit 77%
  5. 52m 01sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 78%
  6. 62m 13sSearch “does it run small”Searched for sizing / fitFit 90%
  7. 72m 49sOpened reviews · Ridgeback 38LOpened reviewsFit 89%
  8. 83m 11sOpened reviews · Ridgeback 38LOpened reviewsFit 88%
  9. 93m 39sSize guide · Ridgeback 38LOpened the size guideFit 99%
  10. 104m 00sAdded to cart · Ridgeback 38LAdded to cartFit 99%
  11. 4m 18sLeft the store

Final guess

Fit99%
Fit
99%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.