All sessions
s-2121
Simulated shopperNov 2, 2026, 3:00 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 9 actions
abandonedcart $159
How Qualm's guess changed
With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 21m 09sViewed Cairn LowViewed a product pageNo clear doubt 35%
- 31m 49sAdded to cart · Cairn LowAdded to cartNo clear doubt 35%
- 41m 58sViewed cartViewed cart (saw shipping cost)Value 59%
- 52m 10sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 98%
- 62m 20sViewed cartViewed cart (saw shipping cost)Value 99%
- 72m 39sViewed cartViewed cart (saw shipping cost)Value 99%
- 83m 04sPromo field focusedClicked into the promo-code fieldValue >99%
- 3m 16sLeft the store
Final guess
Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
- Clicked into the promo-code field ×240.8×
- Viewed cart (saw shipping cost) ×34.1×
- Browsed the catalog1.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.