All sessions
s-2123
Simulated shopperOct 22, 2026, 5:29 PM UTC · desktop · search ads · Talus Trail Runner · 9 actions
purchasedcart $139
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 40%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 219sViewed Talus TrailViewed a product pageNo clear doubt 32%
- 328sImage 1 · Talus TrailViewed a product imageNo clear doubt 53%
- 455sBrowsed catalogBrowsed the catalogNo clear doubt 73%
- 558sOpened reviews · Talus TrailOpened reviewsNo clear doubt 47%
- 61m 17sAdded to cart · Talus TrailAdded to cartNo clear doubt 47%
- 71m 39sViewed cartViewed cart (saw shipping cost)Value 40%
- 81m 53sCheckout startedStarted checkoutValue 40%
- 2m 20sPurchased
Final guess
Value40%
Fit
5%
Suitability
18%
Durability
9%
Value
40%
Delivery
11%
Choice
2%
No clear doubt
16%
Why valuehow much likelier
- Viewed cart (saw shipping cost)4.1×
- Browsed the catalog ×21.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.