Synthetic data
All sessions

s-2124

Simulated shopper

Oct 29, 2026, 12:06 PM UTC · mobile · organic · Squall Pro 3L Shell · 10 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 233sViewed Squall ProViewed a product pageValue 34%
  3. 357sExpanded specs · Squall ProExpanded technical specsSuitability 35%
  4. 41m 36sOpened reviews · Squall ProOpened reviewsSuitability 62%
  5. 51m 57sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 70%
  6. 62m 28sDelivery check · ZIP 84551Checked delivery date by ZIPValue 41%
  7. 72m 55sAdded to cart · Squall ProAdded to cartValue 41%
  8. 83m 15sViewed cartViewed cart (saw shipping cost)Value 60%
  9. 93m 35sCheckout startedStarted checkoutValue 60%
  10. 3m 39sPurchased

Final guess

Value60%
Fit
<1%
Suitability
4%
Durability
<1%
Value
60%
Delivery
34%
Choice
<1%
No clear doubt
1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.