All sessions
s-2125
Simulated shopperOct 27, 2026, 2:22 AM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 4 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 14sViewed Cairn MidViewed a product pageFit 27%
- 235sSearch “tent”Searched the catalogNo clear doubt 39%
- 343sExpanded returns · Cairn MidExpanded returns policyFit 37%
- 55sLeft the store
Final guess
Fit37%
Fit
37%
Suitability
1%
Durability
6%
Value
1%
Delivery
17%
Choice
4%
No clear doubt
33%
Why fithow much likelier
- Expanded returns policy2.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.