Synthetic data
All sessions

s-2128

Simulated shopper

Nov 2, 2026, 4:31 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 16 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 03sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 37sSorted: price ascSorted by lowest priceValue 58%
  4. 42m 16sAdded to cart · Merino 200Added to cartValue 58%
  5. 52m 40sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 91%
  6. 63m 02sRemoved from cart · Merino 200Removed from cartValue >99%
  7. 73m 21sImage 1 · Merino 200Viewed a product imageValue >99%
  8. 83m 33sViewed Kettle TiViewed a product pageValue 99%
  9. 93m 54sBrowsed catalogBrowsed the catalogValue 99%
  10. 104m 23sSorted: price ascSorted by lowest priceValue >99%
  11. 114m 42sOpened reviews · Kettle TiOpened reviewsValue >99%
  12. 124m 50sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 135m 03sAdded to cart · Merino 200Added to cartValue >99%
  14. 145m 33sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 41sCheckout startedStarted checkoutValue >99%
  16. 5m 57sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.