Synthetic data
All sessions

s-2129

Simulated shopper

Oct 24, 2026, 1:32 AM UTC · mobile · search ads · Talus Trail Runner · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 01sViewed Cairn LowViewed a product page · Switched to a similar productChoice 62%
  4. 41m 36sBrowsed catalogBrowsed the catalogChoice 40%
  5. 51m 45sSearch “20 degree sleeping bag”Searched for a use-case or specValue 53%
  6. 1m 59sLeft the store

Final guess

Value53%
Fit
<1%
Suitability
22%
Durability
<1%
Value
53%
Delivery
<1%
Choice
9%
No clear doubt
16%
Why valuehow much likelier
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.