Synthetic data
All sessions

s-2132

Simulated shopper

Oct 21, 2026, 12:46 AM UTC · desktop · search ads · Lumen 400 Headlamp · 20 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 12sImage 1 · Lumen 400Viewed a product imageNo clear doubt 77%
  4. 41m 46sImage 2 · Lumen 400Viewed a product imageNo clear doubt 89%
  5. 52m 05sBrowsed catalogBrowsed the catalogNo clear doubt 95%
  6. 62m 40sSorted: price ascSorted by lowest priceNo clear doubt 96%
  7. 72m 50sAdded to cart · Lumen 400Added to cartNo clear doubt 96%
  8. 83m 28sViewed cartViewed cart (saw shipping cost)No clear doubt 67%
  9. 94m 02sRemoved from cart · Lumen 400Removed from cart→ the store shows Value Breakdown hereValue 98%
  10. 104m 42sAdded to cart · Lumen 400Added to cartValue 98%
  11. 115m 17sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 125m 26sOpened reviews · Lumen 400Opened reviewsValue >99%
  13. 136m 01sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 146m 10sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 156m 32sBrowsed catalogBrowsed the catalogValue >99%
  16. 166m 58sAdded to cart · Lumen 400Added to cartValue >99%
  17. 177m 05sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 187m 17sRemoved from cart · Lumen 400Removed from cartValue >99%
  19. 197m 39sAdded to cart · Lumen 400Added to cartValue >99%
  20. 7m 53sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×44.1×
  • Clicked into the promo-code field40.8×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.