Synthetic data
All sessions

s-2136

Simulated shopper

Oct 27, 2026, 11:11 AM UTC · mobile · paid social · Ridgeback 48L Pack · 19 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 58%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 04sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 55%
  4. 41m 11sExpanded returns · Ridgeback 48LExpanded returns policyNo clear doubt 58%
  5. 51m 17sCompare + Ridgeback 48LAdded a product to compareChoice 69%
  6. 61m 32sCompare + Ridgeback 38LAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  7. 71m 40sOpened comparisonOpened the comparisonChoice >99%
  8. 82m 19sSize guide · Ridgeback 48LOpened the size guideChoice >99%
  9. 92m 48sOpened reviews · Ridgeback 48LOpened reviewsChoice 99%
  10. 103m 04sReviews filtered: fitFiltered reviews by fitChoice 93%
  11. 113m 34sOpened reviews · Ridgeback 48LOpened reviewsChoice 79%
  12. 124m 01sReviews filtered: fitFiltered reviews by fitFit 84%
  13. 134m 19sOpened reviews · Ridgeback 48LOpened reviewsFit 95%
  14. 144m 23sOpened comparisonOpened the comparisonChoice 71%
  15. 154m 31sSize S/M · 15–18 in torso · Ridgeback 48LSelected a sizeFit 86%
  16. 164m 36sAdded to cart · Ridgeback 48LAdded to cartFit 86%
  17. 174m 47sViewed cartViewed cart (saw shipping cost)Fit 87%
  18. 184m 53sCheckout startedStarted checkoutFit 87%
  19. 5m 14sPurchased

Final guess

Fit87%
Fit
87%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
13%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×31.4×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.