Synthetic data
All sessions

s-2138

Simulated shopper

Oct 24, 2026, 3:19 AM UTC · mobile · paid social · Lumen 400 Headlamp · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 256sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 01sSearch “jacket”Searched the catalogNo clear doubt 79%
  4. 41m 13sBrowsed catalogBrowsed the catalogNo clear doubt 89%
  5. 51m 44sImage 1 · Lumen 400Viewed a product imageNo clear doubt 96%
  6. 62m 18sViewed Cairn LowViewed a product pageNo clear doubt 98%
  7. 72m 52sViewed Cairn MidViewed a product page · Switched to a similar productNo clear doubt 97%
  8. 3m 07sLeft the store

Final guess

No clear doubt97%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
2%
No clear doubt
97%
Why no clear doubthow much likelier
  • Browsed the catalog ×22.3×
  • Viewed a product page ×31.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.