Synthetic data
All sessions

s-2139

Simulated shopper

Nov 2, 2026, 6:53 PM UTC · desktop · organic · Emberline 20°F Down Bag · 10 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 20sOpened reviews · Emberline 20°FOpened reviewsSuitability 30%
  4. 41m 43sExpanded materials · Emberline 20°FExpanded materialsSuitability 40%
  5. 51m 49sExpanded returns · Emberline 20°FExpanded returns policyDurability 52%
  6. 62m 10sSearch “boot sizing”Searched for sizing / fit→ the store shows Durability Proof hereDurability 64%
  7. 72m 28sAdded to cart · Emberline 20°FAdded to cartDurability 64%
  8. 82m 53sViewed cartViewed cart (saw shipping cost)Durability 70%
  9. 93m 19sCheckout startedStarted checkoutDurability 70%
  10. 3m 46sPurchased

Final guess

Durability70%
Fit
24%
Suitability
1%
Durability
70%
Value
<1%
Delivery
3%
Choice
<1%
No clear doubt
1%
Why durabilityhow much likelier
  • Expanded materials6.6×
  • Searched for sizing / fit2.2×
  • Opened reviews1.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.