Synthetic data
All sessions

s-2140

Simulated shopper

Oct 31, 2026, 9:01 PM UTC · desktop · organic · Emberline 20°F Down Bag · 14 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 243sExpanded warranty · Emberline 20°FExpanded warrantyDurability 55%
  3. 31m 07sExpanded warranty · Emberline 20°FExpanded warranty→ the store shows Durability Proof hereDurability 92%
  4. 41m 44sExpanded materials · Emberline 20°FExpanded materialsDurability 98%
  5. 52m 18sExpanded materials · Emberline 20°FExpanded materialsDurability 99%
  6. 62m 47sExpanded materials · Emberline 20°FExpanded materialsDurability >99%
  7. 73m 12sExpanded materials · Emberline 20°FExpanded materialsDurability >99%
  8. 83m 21sOpened reviews · Emberline 20°FOpened reviewsDurability >99%
  9. 94m 00sReviews filtered: fitFiltered reviews by fitDurability >99%
  10. 104m 11sExpanded materials · Emberline 20°FExpanded materialsDurability >99%
  11. 114m 17sAdded to cart · Emberline 20°FAdded to cartDurability >99%
  12. 124m 38sViewed cartViewed cart (saw shipping cost)Durability >99%
  13. 134m 57sCheckout startedStarted checkoutDurability >99%
  14. 5m 24sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×56.6×
  • Expanded warranty ×215.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.