Synthetic data
All sessions

s-2141

Simulated shopper

Oct 22, 2026, 1:34 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 12 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 04sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 24sOpened reviews · Emberline 20°FOpened reviewsSuitability 30%
  4. 41m 42sImage 1 · Emberline 20°FViewed a product imageSuitability 35%
  5. 52m 02sImage 2 · Emberline 20°FViewed a product imageNo clear doubt 45%
  6. 62m 39sOpened reviews · Emberline 20°FOpened reviewsSuitability 54%
  7. 73m 05sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  8. 83m 45sSorted: featuredRe-sorted the catalogSuitability 98%
  9. 93m 57sCompare + Emberline 20°FAdded a product to compare→ the store shows Built-For Answer hereSuitability >99%
  10. 104m 27sImage 3 · Emberline 20°FViewed a product imageSuitability >99%
  11. 114m 47sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  12. 5m 02sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews ×21.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.