Synthetic data
All sessions

s-2142

Simulated shopper

Oct 22, 2026, 1:12 AM UTC · desktop · paid social · Kettle Ti Stove Kit · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 218sImage 1 · Kettle TiViewed a product imageNo clear doubt 49%
  3. 357sExpanded shipping · Kettle TiExpanded shipping infoNo clear doubt 44%
  4. 1m 09sLeft the store

Final guess

No clear doubt44%
Fit
1%
Suitability
7%
Durability
2%
Value
1%
Delivery
43%
Choice
2%
No clear doubt
44%
Why no clear doubthow much likelier
  • Viewed a product image2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.