Synthetic data
All sessions

s-2143

Simulated shopper

Oct 21, 2026, 10:18 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 15 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 258sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 35sExpanded shipping · Lumen 400Expanded shipping infoDelivery 49%
  4. 42m 01sAdded to cart · Lumen 400Added to cartDelivery 49%
  5. 52m 26sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 87%
  6. 62m 33sViewed Merino 200Viewed a product pageDelivery 82%
  7. 73m 07sExpanded returns · Merino 200Expanded returns policyDelivery 91%
  8. 83m 47sCheckout startedStarted checkoutDelivery 91%
  9. 93m 51sDelivery check · ZIP 64702Checked delivery date by ZIPDelivery 99%
  10. 103m 55sSearch “tent”Searched the catalogDelivery 98%
  11. 114m 00sOpened reviews · Merino 200Opened reviewsDelivery 99%
  12. 124m 03sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  13. 134m 10sOpened reviews · Merino 200Opened reviewsDelivery >99%
  14. 144m 47sExpanded returns · Merino 200Expanded returns policyDelivery >99%
  15. 5m 14sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Expanded returns policy ×22.4×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.