Synthetic data
All sessions

s-2144

Simulated shopper

Nov 1, 2026, 7:04 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 15 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Cairn LowViewed a product pageChoice 31%
  2. 228sBrowsed catalogBrowsed the catalogNo clear doubt 35%
  3. 345sAdded to cart · Cairn LowAdded to cartNo clear doubt 35%
  4. 459sCheckout startedStarted checkoutNo clear doubt 35%
  5. 51m 35sOpened reviews · Cairn LowOpened reviewsValue 25%
  6. 61m 56sReviews filtered: deliveryFiltered reviews by shippingDelivery 76%
  7. 72m 08sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 85%
  8. 82m 27sBrowsed catalogBrowsed the catalogDelivery 83%
  9. 92m 31sExpanded warranty · Cairn LowExpanded warrantyDelivery 73%
  10. 103m 05sOpened reviews · Cairn LowOpened reviewsDelivery 57%
  11. 113m 32sReviews filtered: durabilityFiltered reviews by durabilityDurability 98%
  12. 123m 49sDelivery check · ZIP 90176Checked delivery date by ZIPDurability 75%
  13. 134m 26sOpened reviews · Cairn LowOpened reviewsDurability 87%
  14. 145m 05sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  15. 5m 30sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty15.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.