Synthetic data
All sessions

s-2145

Simulated shopper

Oct 30, 2026, 4:32 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 21 actions

abandonedcart $348

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Cairn MidViewed a product pageFit 27%
  2. 234sAdded to cart · Cairn MidAdded to cartFit 27%
  3. 31m 10sViewed cartViewed cart (saw shipping cost)Value 39%
  4. 41m 48sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 95%
  5. 52m 07sExpanded specs · Cairn MidExpanded technical specsValue 90%
  6. 62m 16sImage 1 · Cairn MidViewed a product imageValue 83%
  7. 72m 45sExpanded specs · Cairn MidExpanded technical specsValue 51%
  8. 82m 50sOpened reviews · Cairn MidOpened reviewsSuitability 45%
  9. 93m 28sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  10. 103m 49sOpened reviews · Cairn MidOpened reviewsSuitability 99%
  11. 114m 01sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 33sViewed Cairn LowViewed a product page · Switched to a similar productSuitability >99%
  13. 134m 48sAdded to cart · Cairn LowAdded to cartSuitability >99%
  14. 145m 28sViewed cartViewed cart (saw shipping cost)Suitability >99%
  15. 155m 37sPromo field focusedClicked into the promo-code fieldSuitability 83%
  16. 166m 14sBrowsed catalogBrowsed the catalogSuitability 74%
  17. 176m 27sSorted: price ascSorted by lowest priceValue 87%
  18. 186m 57sOpened reviews · Cairn LowOpened reviewsValue 80%
  19. 197m 15sReviews filtered: valueFiltered reviews by valueValue 99%
  20. 207m 52sViewed Talus TrailViewed a product page · Switched to a similar productValue >99%
  21. 8m 06sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Switched to a similar product ×21.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.