Synthetic data
All sessions

s-2147

Simulated shopper

Oct 20, 2026, 2:11 AM UTC · mobile · organic · Emberline 20°F Down Bag · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 212sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 63%
  3. 337sExpanded shipping · Emberline 20°FExpanded shipping info→ the store shows Delivery Promise hereDelivery 94%
  4. 41m 12sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 99%
  5. 51m 22sViewed Ridgeback 48LViewed a product pageDelivery 98%
  6. 61m 39sDelivery check · ZIP 53033Checked delivery date by ZIPDelivery >99%
  7. 72m 12sExpanded shipping · Ridgeback 48LExpanded shipping infoDelivery >99%
  8. 82m 41sViewed Driftwood 2PViewed a product pageDelivery >99%
  9. 3m 01sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×413.0×
  • Checked delivery date by ZIP21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.