Synthetic data
All sessions

s-2148

Simulated shopper

Oct 24, 2026, 4:23 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 227sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 341sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 69%
  4. 451sDelivery check · ZIP 82266Checked delivery date by ZIPNo clear doubt 43%
  5. 51m 30sExpanded shipping · Squall 2.5LExpanded shipping info→ the store shows Delivery Promise hereDelivery 63%
  6. 1m 41sLeft the store

Final guess

Delivery63%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
63%
Choice
7%
No clear doubt
29%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.