Synthetic data
All sessions

s-2149

Simulated shopper

Oct 23, 2026, 5:58 AM UTC · mobile · search ads · Lumen 400 Headlamp · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 227sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 338sViewed Kettle TiViewed a product pageNo clear doubt 44%
  4. 443sImage 1 · Kettle TiViewed a product imageNo clear doubt 80%
  5. 547sOpened reviews · Kettle TiOpened reviewsNo clear doubt 57%
  6. 657sBrowsed catalogBrowsed the catalogNo clear doubt 76%
  7. 71m 22sViewed Lumen 400Viewed a product pageNo clear doubt 85%
  8. 81m 29sImage 2 · Lumen 400Viewed a product imageNo clear doubt 93%
  9. 92m 05sExpanded returns · Lumen 400Expanded returns policyNo clear doubt 95%
  10. 102m 13sOpened reviews · Lumen 400Opened reviewsNo clear doubt 90%
  11. 112m 47sDelivery check · ZIP 26674Checked delivery date by ZIPNo clear doubt 78%
  12. 122m 55sImage 3 · Lumen 400Viewed a product imageNo clear doubt 91%
  13. 3m 04sLeft the store

Final guess

No clear doubt91%
Fit
<1%
Suitability
1%
Durability
1%
Value
<1%
Delivery
7%
Choice
<1%
No clear doubt
91%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Browsed the catalog ×22.3×
  • Viewed a product page ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.