Synthetic data
All sessions

s-2150

Simulated shopper

Oct 30, 2026, 2:09 AM UTC · desktop · search ads · Cairn Low Hiking Shoe · 16 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Cairn LowViewed a product pageChoice 31%
  2. 225sAdded to cart · Cairn LowAdded to cartChoice 31%
  3. 339sViewed cartViewed cart (saw shipping cost)Value 49%
  4. 443sOpened reviews · Cairn LowOpened reviewsValue 52%
  5. 554sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 95%
  6. 61m 05sViewed Cairn MidViewed a product page · Switched to a similar productValue 97%
  7. 71m 36sCompare + Cairn MidAdded a product to compareValue 91%
  8. 81m 50sCompare + Talus TrailAdded a product to compareValue 72%
  9. 92m 16sViewed Kettle TiViewed a product pageValue 61%
  10. 102m 54sViewed Merino 200Viewed a product pageChoice 52%
  11. 113m 25sViewed cartViewed cart (saw shipping cost)Value 87%
  12. 124m 00sExpanded materials · Merino 200Expanded materialsValue 80%
  13. 134m 22sAdded to cart · Merino 200Added to cartValue 80%
  14. 144m 45sViewed cartViewed cart (saw shipping cost)Value 97%
  15. 155m 03sRemoved from cart · Merino 200Removed from cartValue >99%
  16. 5m 32sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Switched to a similar product1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.