Synthetic data
All sessions

s-2151

Simulated shopper

Oct 22, 2026, 8:28 PM UTC · desktop · email · Cairn Mid Waterproof Boot · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 15sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 47sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 54%
  4. 41m 53sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 57%
  5. 52m 16sExpanded returns · Emberline 20°FExpanded returns policyDelivery 49%
  6. 62m 22sOpened reviews · Emberline 20°FOpened reviewsDelivery 58%
  7. 72m 28sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 99%
  8. 82m 49sSearch “wide fit hiking shoes”Searched for sizing / fitDelivery 90%
  9. 93m 28sViewed Cairn MidViewed a product pageDelivery 91%
  10. 103m 32sOpened reviews · Cairn MidOpened reviewsDelivery 84%
  11. 113m 48sReviews filtered: fitFiltered reviews by fitFit 70%
  12. 123m 55sExpanded shipping · Cairn MidExpanded shipping infoDelivery 85%
  13. 134m 27sOpened reviews · Cairn MidOpened reviewsDelivery 76%
  14. 144m 59sReviews filtered: deliveryFiltered reviews by shippingDelivery 99%
  15. 155m 35sSize guide · Cairn MidOpened the size guideDelivery 73%
  16. 5m 45sLeft the store

Final guess

Delivery73%
Fit
27%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
73%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Expanded shipping info ×213.0×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtFit
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.