Synthetic data
All sessions

s-2152

Simulated shopper

Oct 20, 2026, 7:19 AM UTC · mobile · organic · Lumen 400 Headlamp · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 244sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 347sImage 1 · Lumen 400Viewed a product imageNo clear doubt 81%
  4. 41m 10sImage 2 · Lumen 400Viewed a product imageNo clear doubt 91%
  5. 51m 49sImage 3 · Lumen 400Viewed a product imageNo clear doubt 95%
  6. 62m 28sDelivery check · ZIP 66852Checked delivery date by ZIPNo clear doubt 93%
  7. 73m 01sOpened reviews · Lumen 400Opened reviewsNo clear doubt 85%
  8. 83m 19sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 94%
  9. 93m 42sSearch “express delivery”Searched for shipping / deliveryDelivery >99%
  10. 104m 14sExpanded returns · Lumen 400Expanded returns policyDelivery >99%
  11. 4m 36sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Searched for shipping / delivery38.1×
  • Checked delivery date by ZIP21.1×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.