Synthetic data
All sessions

s-2153

Simulated shopper

Oct 27, 2026, 1:21 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 248sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 357sSize 10 · Cairn LowSelected a sizeFit 56%
  4. 41m 31sImage 1 · Cairn LowViewed a product imageFit 49%
  5. 51m 36sSize guide · Cairn LowOpened the size guide→ the store shows Fit Confidence hereFit 83%
  6. 61m 46sBrowsed catalogBrowsed the catalogFit 66%
  7. 72m 19sSize 10.5 · Cairn LowChanged size selectionFit >99%
  8. 82m 29sOpened reviews · Cairn LowOpened reviewsFit >99%
  9. 92m 41sOpened reviews · Cairn LowOpened reviewsFit >99%
  10. 102m 49sOpened reviews · Cairn LowOpened reviewsFit >99%
  11. 113m 11sReviews filtered: fitFiltered reviews by fitFit >99%
  12. 123m 14sOpened reviews · Cairn LowOpened reviewsFit >99%
  13. 133m 35sReviews filtered: fitFiltered reviews by fitFit >99%
  14. 143m 39sImage 2 · Cairn LowViewed a product imageFit >99%
  15. 154m 02sOpened reviews · Cairn LowOpened reviewsFit >99%
  16. 164m 33sReviews filtered: fitFiltered reviews by fitFit >99%
  17. 4m 41sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×51.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.