Synthetic data
All sessions

s-2155

Simulated shopper

Oct 22, 2026, 1:36 AM UTC · desktop · organic · Driftwood 2P Tent · 18 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 232sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 335sOpened reviews · Driftwood 2POpened reviewsDelivery 23%
  4. 455sReviews filtered: suitabilityFiltered reviews by performanceSuitability 93%
  5. 51m 15sExpanded specs · Driftwood 2PExpanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  6. 61m 30sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  7. 71m 36sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  8. 81m 47sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 92m 15sImage 1 · Driftwood 2PViewed a product imageSuitability >99%
  10. 102m 48sExpanded specs · Driftwood 2PExpanded technical specsSuitability >99%
  11. 113m 21sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  12. 123m 56sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  13. 133m 59sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  14. 144m 08sOpened reviews · Driftwood 2POpened reviewsSuitability >99%
  15. 154m 42sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  16. 164m 59sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  17. 175m 21sAdded to cart · Driftwood 2PAdded to cartSuitability >99%
  18. 5m 36sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×473.8×
  • Searched for a use-case or spec ×317.5×
  • Expanded technical specs ×26.9×
  • Opened reviews ×41.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.